fbpx
Get Proposal

Jay Z Always Bets On Number 2

When teaming up with companies either by the way of investment or endorsement, Shawn Corey Carter aka Jay […]

When teaming up with companies either by the way of investment or endorsement, Shawn Corey Carter aka Jay Z’s strategy is betting on the 2nd or 3rd place in the market and never with the industry leader.

  1. In the early 2000’s Jay Z teamed up with Reebok when he could have gone to Nike.
  2. When choosing a music streaming service he went with Rapsody over Spotify.
  3. When he collabed with a search engine to promote his autobiography Decoded he chose to go with Bing, not Google.
  4. Viddy over Instagram.
  5. When investing $1,000,000 in an NY NBA team he went with the Nets, not the Knicks. He made a 135% return from this deal 🔥
  6. When he chose to give away his album to smartphone users it was Samsung, not Apple.

Jay Z’s propensity to partner up with the 2nd and 3rd place companies generally means he and they get a better deal.

Zak O’malley the author of ‘Empire State of Mind: How Jay Z Went From Street Corner to Corner Office’ said to Complex:

Jay Z often does brand deals with underdog brands because they have more ground to gain from him. And in some cases, there may not be a deal on the table with the industry leader. I think it speaks to the goal, which is to use his cool points and employ them to boost a brand that could use some boosting.

Even if he associates with a second-tier brand, it doesn’t always tarnish his image so much as it gets people saying, “oh there’s Jay, he got a good deal. There he is making savvy business moves again. Because that business focus that he had throughout his career and that he’s done a very good job of publicising, he seems more of a deal maker than a sellout”.

Ready?

Are you ready to meet your business objectives and achieve cost-effective results through paid social advertising?

Get Proposal

Subscribe to our newsletter and receive our updates by email