Dynamic Creative: Let Facebook Be Your Math Man

Testing what the most effective combination of creative for your Facebook Ad (PPC) campaigns used to be a long drawn out process. No longer is there a need to create multiple ad sets with various creative tweaks to find the answer to the questions we all want to know:

1. What is the most effective ad message?
2. Do people care about my call to action?
3. What image works best?
4. What headline is driving a higher click-through rate?

Facebook’s Dynamic Creative now makes these questions easy to answer. Gone are the days of the requirement of being a data nerd and having large budgets to test.

But what is Dynamic Creative?

In a nutshell, you can upload 30 creative assets and when your ad is shown to different users, Facebook randomises the creative and analyses which combination is the most effective.

Variations you can submit:

• Title/Headline (5)
• Images (10) OR Videos (10)
• Text (5)
• Description (5)
• CTA Button (5)

How To Set Up Dynamic Creative For Facebook Ads

If you’re setting up a dynamic campaign and get in a pickle. Connect to Roto on Facebook and us a message 👌